About “I and love and you”

Life is pretty damn great thanks to our furry BFFs so at “I and love and you” everything we make is in partnership with them. All our food is crafted with real ingredients and nothing weird because that’s what our pets deserve. And because no two pets are the same we give you all the options to dish it up just the way they’d make it. We’re the pets and people bringing quality time back to mealtime.

We’re an independent, employee-owned company. Our pet-friendly office is based in Boulder, CO. We use our own real pets in our taste testing and our advertising, they are the real stars of the show. We’ve been making natural food for dogs and cats approved by a holistic veterinarian since 2012.